LOL you should totally have a SECRET recall word that you share only with your most trusted associates. Almost all of Gus's recall words are totally useless (wasted by squealing children and people who don't give rewards). He has about 95% recall to "Puppy" and (so far) 100% recall to "Fergus." I hardly ever use Fergus (once a day?) and give him a jackpot for it. But if I'm feeding him something really nice I'll also say "Fergus" as I feed him. I use "Puppy" A LOT but have worn it out a bit maybe I haven't rewarded enough to keep it fresh. NO ONE BUT NO ONE IS ALLOWED TO USE THESE RECALL WORDS WITHOUT REWARDS... AND IF SOMEONE TELLS THE CHILDREN THESE WORDS HE/SHE WILL BE FED KIBBLE FOR A WEEK.