I saw this written up horribly (and sadly) in this month's Whole Dog Journal and I just had to see it for myself. Yep - it's as bad as they said it was. It's called "Simple Leash" and it's basically a shock collar attached to a leash. How convenient! It's for all those dogs who pull - presto, just attach this and after only a few "behavior modification corrections" (or some such wording - it sounded so professional and acceptable), your dog won't pull anymore. Oh how I wish they'd just spell it out like it is. Just put this shock collar on your dog. It will shock them every time they pull, they'll soon hate going on a walk, and your worries will be over - you won't have to. I'm thinking of all the reactive dogs who pull out of fear, anxiety, etc. - they'll get a few beeps/shocks - and they'll be 1000 times worse, many going from anxious to full-blown aggressive. And sadly, the dog may shut the behavior down for a while - then explode at a later date. Heck, who needs Cesar when we have a "Simple Leash" now? Ugh. Just wanted to post this for info purposes - I'm sure we'll hear someone touting it's usefulness at some point. I refuse to post the link - google it, you'll find it. Oh, it then autolinks to Amazon - goodie, it's available for "only" $99.00. Disgusting. Just disgusting. And sad. Why bother spending time attempting to train and work with a dog when you can just pop this little miracle worker on and not have to worry any more - it modifies your dog's unwanted behavior. And the fact that they say they believe in positive reinforcement makes me want to hurl. How dare they!!!!!! Ok - can't think about it anymore. Must go hug my pups extra tight.